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    <title>Real Estate(Raycom)-Legend Holdings</title>
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                <a href="/en/Index.aspx">Home</a> > <a href="/en/Biz/CoreAsset/Overview.aspx">Our Business</a>
                > <a href="/en/Biz/CoreAsset/Overview.aspx">Core Asset Operation</a> > Real Estate</p>
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                Raycom Real Estate Development Co., Ltd.</p>
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                As a member of Legend Holdings, Raycom Real Estate specializes in the real estate
                business, whose mission is to become a real estate legend. It was founded in 2001
                and has around 800 employees and is working on more than 40 projects in 19 cities
                across China. By the end of 2011, the company had more than 20 billion yuan (US$
                317 million) in assets, 6 million square meters of land in reserve, and more than
                400,000 square meters of premium property.
                <br />
                <br />
                Its business concept is to “build real estate with respect and reverence” and to
                operate over the long run. Raycom wants to sharpen its competitive edge and build
                a great company for sustainable, healthy development. It hopes to not only become
                profitable but to bring better returns for all shareholders.
                <br />
                <br />
                Over the past decade, the company has focused on two areas — residential housing
                development and services for commercial customers (customized office buildings,
                industrial parks). It does business in various cities, such as Beijing, Tianjin,
                Chongqing, Wuhan, Changsha, Hefei, Wuxi, Jiangxi, Jiangyin, Dalian, Yantai, Hangzhou
                and Hainan Island. Its top-quality villas, garden houses, apartments, office buildings,
                industrial parks, and commercial properties do well and have won many awards. Beijing’s
                Raycom Infotech Park, for example, is an office complex with international-standard
                services. Quite a number of Fortune Global 500 enterprises, such as Intel, AMD,
                Sony, and NTT DoCoMo, have their headquarters and offices there. The company has
                also embarked on an innovative journey with customized projects such as the Sohu
                New Media Plaza and Raycom Creative Industry Center.
                <br />
                <br />
                Raycom aims to be China’s most influential and lasting real-estate brand and company.
                By developing, owning and operating premium properties, it is creating a better,
                more beautiful work and living environment. And, by seizing the fast-growth opportunities,
                it can lay a solid foundation for investment returns and value growth in its assets,
                and provide satisfactory returns for shareholders, clients, employees, and society
                in general, with a long-term, responsible attitude. In looking to the future, Raycom
                will continue to value talent, find greater efficiency through constantly refined
                management and corporate culture, prioritize corporate client services, explore
                new areas of business, and make a greater effort to achieve healthy, sustainable
                development.
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                        Chen Guodong<br />
                        Vice President, Legend Holdings Limited</p>
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                        President, Raycom Real Estate Development Co., Ltd.</p>
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                    Mr. Chen Guodong is president of Raycom Real Estate, and vice president of Legend
                    Holdings, its parent. In these capacities, he is in charge of strategy formulation,
                    business planning, and operations of Raycom.
                    <br />
                    <br />
                    He joined Legend in 1994, and from then to 2000, he was general manager of Legend
                    Industries (Daya Bay) Co, vice-president of Legend Group, and general manager of
                    Legend Technical Park. From 2001 to 2002, he was vice-president of Legend Holdings,
                    president of Raycom Real Estate, and executive vice-president of Legend Capital.
                    He has held his current positions since 2002.
                    <br />
                    <br />
                    Since 2001, under Chen’s leadership, Raycom has ventured into the technology and
                    commercial real estate development business, where the main accomplishments have
                    been: the Lenovo (Shenzhen) R&D Building; Lenovo Beijing Headquarters; Digital China
                    Software Development Center, Towers A and C of the Raycom Info Tech Park. The company
                    has developed 400,000 square meters of premium properties.
                    <br />
                    <br />
                    Towers B and D of the Raycom Info Tech Park, and projects in Beijing’s Wangjing
                    area in Chaoyang District, and in the Shijingshan District are under construction.
                    <br />
                    <br />
                    In addition, the company has drawn up a nationwide strategic layout for Beijing,
                    Tianjin, Chongqing, Wuhan, Changsha, Hefei, Wuxi, Yixing, Jiangyin, Jiangxi, Dalian,
                    Yantai, Hangzhou, and Hainan for faster growth and to tap into more residential
                    development.<br />
                    <br />
                    Chen has a solid background in both theory and practice, with over a decade of enterprise
                    management experience, and is adept at strategic decision making and leading a group
                    or an organization. He introduced the concept of “systematic planning and management”
                    that has secured Raycom’s victory.<br />
                    <br />
                    Chen received his BS in Chemistry from the University of Science and Technology
                    of China and earned a Master’s degree in National Economy from the Renmin University
                    of China.
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